{"id":1023852,"date":"2023-10-04T21:28:25","date_gmt":"2023-10-04T12:28:25","guid":{"rendered":"https:\/\/www.counterpointresearch.com\/?post_type=research_portal&#038;p=1023852"},"modified":"2023-10-20T13:36:10","modified_gmt":"2023-10-20T04:36:10","slug":"india-smartphone-monthly-analysis-2023-aug","status":"publish","type":"research_portal","link":"https:\/\/www.counterpointresearch.com\/research_portal\/india-smartphone-monthly-analysis-2023-aug\/","title":{"rendered":"India Monthly Smartphone Market Analysis 2023 Aug"},"content":{"rendered":"<p><strong>Overview:<\/strong><\/p>\n<p>The India smartphone market grew 1% YoY and 10% MoM driven by Great Freedom Sale and 5G launches in $120 \u2013 $180 segment leading to faster uptick in 5G share. According to our latest forecast, the Indian smartphone market will decline by 2% YoY to reach 145 million shipments in 2023. However, ASP is expected to reach the highest ever levels. Xiaomi regained the no.1 spot after declining almost for a year with 18% market share. Launch of affordable 5G devices coupled with offline expansion drove this growth. Samsung captured the second spot with 16% market share driven by the strong performance of Samsung Galaxy A14 5G. realme secured the 3rd place with a 16% share in Aug, the brand grew 23% YoY in Aug 2023.<\/p>\n<p>The Ultra-premium price band witnessed 20% YoY growth in Aug 2023 driven by premium models of Apple, Samsung, and OnePlus. iPhone 14 and iPhone 13 were the top models in and cumulatively captured 55% share in this price segment in Aug 2023. Offline channel shipments on the other hand grew by 22% in Aug 2023, led by vivo, Samsung and OPPO.<\/p>\n<p>This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.<\/p>\n<p><strong>Table of Contents:<\/strong><\/p>\n<ul>\n<li>Market Overview<\/li>\n<li>Key OEM Strategies<\/li>\n<li>Pricing Analysis<\/li>\n<li>New launches Analysis<\/li>\n<li>Spec Analysis<\/li>\n<li>Channel Analysis: E-commerce and Offline<\/li>\n<li>Major OEM Promotions<\/li>\n<li>Key Market Trends<\/li>\n<li>Market Survey<\/li>\n<li>Make in India<\/li>\n<\/ul>\n<p><strong>Number of pages:<\/strong> 118<\/p>\n<p><strong>Published Date<\/strong>: October 2023<\/p>\n","protected":false},"author":9235,"featured_media":0,"template":"","report_type":[1206],"geography":[136],"content_type":[1197],"time_period":[1218],"industry":[1210],"reports_category":[1131,1169],"reports_tag":[],"free_reports":[],"coverage_report":[5933,5932],"complimentary_report":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/research_portal\/1023852"}],"collection":[{"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/research_portal"}],"about":[{"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/types\/research_portal"}],"author":[{"embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/users\/9235"}],"version-history":[{"count":0,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/research_portal\/1023852\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/media?parent=1023852"}],"wp:term":[{"taxonomy":"report_type","embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/report_type?post=1023852"},{"taxonomy":"geography","embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/geography?post=1023852"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/content_type?post=1023852"},{"taxonomy":"time_period","embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/time_period?post=1023852"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/industry?post=1023852"},{"taxonomy":"reports_category","embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/reports_category?post=1023852"},{"taxonomy":"reports_tag","embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/reports_tag?post=1023852"},{"taxonomy":"free_reports","embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/free_reports?post=1023852"},{"taxonomy":"coverage_report","embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/coverage_report?post=1023852"},{"taxonomy":"complimentary_report","embeddable":true,"href":"https:\/\/www.counterpointresearch.com\/wp-json\/wp\/v2\/complimentary_report?post=1023852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}